Press release: Today Google Southeast Asia highlighted the latest enhancements of its free Google Analytics™ tool, which builds on last year's enterprise-class features. These additional features will enhance the tool's capability to add more power to existing capabilities and provide new flexibility to further customize and adapt Google Analytics according to the needs of marketers, advertising agencies and businesses of all sizes in Malaysia and Southeast Asia.
The new features were showcased to over 300 attendees at a Google Analytics Master Class event held in Kuala Lumpur today at Hilton Hotel. A lineup of speakers from Google, ClickTRUE, PointStar, and Happy Marketer shared tips, insights and real examples on how to use web analytics to take actionable insights to increase the effectiveness and ROI of online marketing campaigns and websites.
Some of the new powerful, flexible and intelligent features of Google Analytics include:
- New Engagement Goals - Two new goal types, Time On Site and Pages Per Visit, to measure user engagement and branding success of a website. Furthermore, up to 20 goals per profile can now be defined.
- Expanded Mobile Reporting – Now track mobile websites and mobile apps from all web-enabled devices to better measure mobile marketing efforts. iPhone and Android mobile application developers can also track how users engage with their apps, just like tracking engagement on a website.
- Analytics Intelligence and Custom Alerts - Provides automatic alerts of significant changes in the data patterns of your site metrics and dimensions over daily, weekly and monthly periods. Now instead of monitoring reports and looking at data, spend time actually taking action. Also set daily, weekly or monthly triggers on different metrics and be notified by email or in the user interface when the changes actually occur.
"Google Analytics is now more powerful, flexible and intelligent to help marketers, advertising agencies and businesses of all sizes make quicker, smarter decisions on how to get the most business value out of their online marketing campaigns and websites. We believe that more transparency, data and analysis leads to more effective marketing, from sharing content to converting sales to increasing brand engagement," said Vinoaj Vijeyakumaar, Head of Web Analytics, Google Southeast Asia.
Google Analytics is a free, next-generation web analytics tool that shows how visitors find their website, how they navigate through it and how they become customers. Google Analytics users can also get important information which will help them to strengthen their online marketing and create the potential for higher-converting websites. For more information about Google Analytics, go to http://www.google.com.my/analytics.
Nestle Malaysia uses Google Analytics to increase customer engagement and product awareness
clickTRUE, together with Media CliQ, a local online agency, has been working closely with Nestle Malaysia on all their Search Engine Marketing campaigns since 2008. clickTRUE is well-equipped with the knowledge and the analytical tools to assist Nestle in delivering highly optimised campaigns and ensuring their brand name extends effectively into the online space. This is borne out by clickTRUE being accredited as the first Google Analytics Authorised Consultant in South East Asia.
Presenting several success stories at the Google Analytics event, Adrian Tan, Director of clickTRUE said, “Over the past year, we have convinced 80% of our clients to use Google Analytics to measure the performance and ROI of their online marketing activities. Nestle Malaysia was one of the early adopters and we go through a very collaborative process with them. With our help to analyze almost real-time visitor behavioural patterns on their various websites, Nestle has improved their marketing efforts and business results to engage their audience online. People now visit Nestle's website more often, they spend more time there and they get to know more about Nestle's various products and contests."
Google searching for local partners to join Google Analytics Authorised Consultant program in Malaysia
Catering to local businesses that prefer to leave web analytics to the experts to get the greatest return, Google is actively seeking local partners for its Google Analytics Authorised Consultant (GAAC) program in Malaysia. To qualify to become a member of this elite program, applying organizations need to pass web analytics client satisfaction criteria and a rigorous web analytics technical and strategy test. This will enable them to provide Google Analytics advanced technical support and professional services to help businesses in Malaysia to measure and get the most value from their websites and online marketing campaigns.
For more info on how to apply to become a Google Analytics Authorised Consultant, go to http://www.google.com/analytics/consultants_criteria.html.
The GAAC network spans the globe and provides businesses with the advantage of years of web analytics experience and offers a wide variety of services including:
- Google Analytics strategy, implementation and reporting configuration
- Analysing and optimising Search Engine Marketing and online campaigns on multiple media
- Integrating web visitor behaviour data with e-commerce tracking information for better conversions online
- Training and consulting on Google Analytics
For more info about the Google Analytics Authorised Consultant program and to see a list of GAACs worldwide, go to http://www.google.com.my/analytics/authorized_consultants.html.
